Read the conversation Homo Economicus, the East India Company and Industrial Espionage, between Laura Malacart and Sara de Jong
Laura Malacart: I am Robert
In response to the brief set by Who are We this project rehearses the idea that our subjectivities are structured by economics. Global business in its interface with ‘the customer’ introduces a homogenising mode which erases singularity and difference – an example is the use of English as lingua franca or the image of the ‘celebrity’ to convey a (political) message.
In this context history cannot be a critical context for reflection and understanding. When it comes to brands, history can only be a sign referencing longevity and therefore a guarantee of quality.
This project engages with the brand mode of address and with the history of tea and one of the first Western corporations via a participatory installation. People are invited to a complementary Chinese language class with a carefully considered syllabus.
Laura Malacart is concerned with the role of language and its impact on forming subjects in a media-saturated and capital-driven reality. She uses collaborations and multidisciplinary practices to question dominant narratives and instigate moments of rupture.